Way back in the mid 1980s, I managed a rock and roll band called The True Believers, a three-guitar five-piece ensemble in Austin whose members were Jon Dee Graham, Alejandro Escovedo, Javier Escovedo, Rey Washam and Denny DeGorio. It was my last flirtation with the so-called music business before returning to writing full-time. They recorded one album for EMI-Rounder and had another one ready for release when they were dropped by EMI. That second record was released a few years later as a two-fer with the first album on Rykodisc as Hard Road.
That was that. Alejandro, Jon Dee, and Javier have all enjoyed successful solo careers, although the memories of the band remain strong.
Last September, they reunited to play a benefit in Austin for Brent Grulke, their onetime sound man who was the creative director for South By Southwest. The band had so much fun, they’ve decided to do it again, one more time, playing SXSW (Saturday, March 16 at Austin City Limits Live at the Moody Theater, late), lining up some May dates and going into the studio again.
Only, there’s not much of a music business left. So rather than be disappointed by some A&R weasel at a record company in Los Angeles, the True Believers are going Kickstarter, raising money to cut a single just after SXSW. Who knows if it will pay off? The cool thing is, if enough fans raise $5,000 they’ll get a brand new single out of the bargain, have ownership in the band, and prime the pump for a whole new album.
Raising dough, playing SXSW and cutting a record have sucked me back into to the music business. It’s unfinished business for me, and for them. Check em out and jump on board. Whoever you are, you’re sure more fun to deal with than an under assistant West Coast record weasel.
And for those willing to invest in some over the top Texas rock, we salute you.