Click the link to watch
Good luck, learn something, have fun
…and while you’re at it, come see this movie at the Paramount, 4:30 pm Weds and see how it all began.
Outside Industry: The Story of SXSW chronicles the origins and early evolution of the SXSW Music Festival, from breakthrough performances to fights over how to handle growth. It follows the four founders as they navigate through the successes, backlash, criticism and even arson to become the biggest music industry event in the world.