Dallas Cowboys’ first team publicist is auctioning off a rare keepsake: his ring from team’s first Super Bowl win in ’72
And here’s the Scoop:
By Robert Wilonsky
9:51 am on January 24, 2013 | Permalink
Curt Mosher’s held on to this Super Bowl ring for more than 40 years. Selling it now, he says, is “the thing to do.”(Courtesy Heritage Auctions)
Curt Mosher, a sportswriter who got comfortable in some front offices around the National Football League, officially became the Dallas Cowboys’ public relations director on April 1, 1967. He wasn’t the first to hold the position: “Tex Schramm’s official title was general manager and chief public relations executive,” says Joe Nick Patoski, author of The Dallas Cowboys: The Outrageous History of the Biggest, Loudest, Most Hated, Best Loved Football Team in America. “But Curt was the first I read about who was ID’d as team publicist.”
Mosher held that title till 1976, when he left to run the day-to-day operations of the expansion Tampa Bay Buccaneers; a year later, he was assistant general manager for the Atlanta Falcons. But he left Dallas with one heck of a parting gift: a diamond-studded “World Champions” ring, the result of Dallas’ 24-3 whipping of the Miami Dolphins in Super Bowl VI at Tulane Stadium down in New Orleans.
And now it could be yours: Mosher and wife Mary are selling the ring in Heritage Auctions’ February 23-24 Platinum Night Sports Auction, which will take place in New York City. As far as Heritage can tell, this is the first 1971 season title ring to be offered at auction.
“It’s hard to part with it,” says the 80-year-old Mosher. “And it’s a gorgeous thing. Tex was the one who OK’d the design. Tex was appreciative of a lot of things, including jewelry. It’s gorgeous.”
But Curt hasn’t worn it “for quite a while,” says Mary. The reason: “He’s been ill, and it just fell off his fingers. It’s been laying around for years …”
“Not years,” interrupts Curt.
“Well, you haven’t worn it for years,” Mary says.
“I wore it when my fingers and hands worked,” Curt says. “I’m very arthritic. And I’ve had health issues. But you don’t want to hear all that.”
In an emailed statement Chris Ivy, director of sports auctions at Heritage, reminds this is far from the first Super Bowl ring Heritage has sold; it was news back in 2011 when long-ago Green Bay Packer Fuzzy Thurston sold his Super Bowl II jewelry to cover some back-tax issues, for instance.
“But we can’t find another instance of a single 1971 Cowboys Super Bowl ring ever coming up a public auction,” says Ivy. “For fans of America’s Team this may well be the ultimate artifact, and there’s certainly no telling when, or if, another one will surface.” He guesstimates the bidding will open around $10,000 and go up from there.
For Curt, parting with the ring won’t be easy. His connection to the Cowboys of old goes way back and runs deep. “I loved Tex Schramm,” Curt says. He and Mary were at his house just days before the team’s first president and general manager died on July 15, 2004.
And “he was the messenger who informed Roger Staubach that Don Meredith had retired, sealing the Dodger’s future with Dallas,” says Patoski. “Until that point, Staubach was thinking his future was probably with another team. And he was in the inner circle of the front office that got to party with Clint Murchison at Spanish Cay, back when owners were beloved rather than reviled.”
The Moshers say, yes, it’ll be nice to make some money off the ring. Of course. Absolutely. “That’d be great,” Mary says.
“But I’d like to see it in the hands of someone who loves it as much as I do,” says Curt. He says he used to wear the ring all the time — even in New York, when he worked for the National Football League’s Management Council, though he would wear it backwards as not to attract undue attention. But those days are long over. Time to pass it on to the highest bidder who’ll really appreciate such a rare keepsake from the team’s very first Super Bowl win.
“I always love to hear good things about the Cowboys,” says Mosher. “It’s just been very pleasant. Mary’s taken on the task of selling it, and that’s the deal. Yes, it’s hard to give it up, but that the thing to do.”