Electric Fetus looking back


Early days at the Electric Fetus: fuzzy memories and ‘rock criticism taken to the extreme’


Shopping for records
Customers at The Electric Fetus in Minneapolis browse for new music. (MPR Photo/Nikki Tundel)
I was the third record buyer for the Electric Fetus, back in 1972-’73. I got the gig at the recommendation of the second record buyer, Jim Gillespie, back when the Electric Fetus was on the West Bank. Jim was something of a mentor, as a music critic for the University’s Minnesota Daily, and as the record guy at the Fetus. His written reviews were wandering narratives with surprise endings that sometimes had nothing to do with the record at all, in the grand style of Lester Bangs and R. Meltzer. Behind the counter, he may as well have served as inspiration for that Jack Black character in the film High Fidelity. If you bought a record at the Fetus, you had to pass muster. Jim would signal approval with a raised eyebrow or half-smile, or give a thumbs-down with a nasty bad-taste-in-mouth grimace. This was not the typical buyer-seller transaction, but rather rock criticism taken to the extreme. I distinctly remember feeling immense relief when I purchased Bob Dylan’s Self Portrait, Van Morrison’s Moondance, the Allman Brothers Band, and Leon Russell in one fell swoop and Jim gave me the raised eyebrow and the ever-so-slightest semblance of an approving grin. I will admit to passing judgment on customers in a similar manner sometimes when I first stood behind the counter, but I quickly learned I was no Jim Gillespie. By the time I’d left a year later, I concluded a thumb’s up or thumb’s down at the cash register might not be the best way to maintain good customer relations.

Working at the Fetus allowed me to quit my ice cream truck gig and launch my so-called writing career. Rolling Stone magazine, the music bible, was sold at the store, and I read it religiously. I added Creem magazine at the suggestion of a distributor. Whenever there was downtime at the store, I was either listening to all the new music I cared to listen to or was reading about it. On a lark, I sent in an unsolicited review to Creem of the Sir Douglas Quintet’s Rough Edges, a quickie release by Mercury Records meant to capitalize on Doug Sahm’s Atlantic album for Jerry Wexler, which featured Bob Dylan. My review deemed the duct-taped compilation superior to the much greater hyped Atlantic product. A few weeks later, I received a check for $30 and a letter from Lester Bangs egging me on to write more. That, and snow in early May, prompted me to go back to Texas, to Austin, to write about music, which I’ve been able to do.

Memories of my days at the Electric Fetus are appropriately fuzzy: Danny and Keith, the elders; Dean, the cheery floor manager; Bob and Debby working the Other Side; Nancy the administrator watching the Watergate hearings on a tiny black-and-white TV down in the basement; the transcendent day Stevie Wonder’s Talking Book was released; discovering the wonderful world of cut-outs; getting to know Dougie at Select-o-Rax and the other record wholesalers sales people; exchanging ideas with Vern from Oar Folkjokeopus and folks from all the other indie record stores around the Twin Cities; being a willing guinea pig to consumer road test hash oil pipes for the Fetus sales reps who worked the Upper Midwest; hanging out at Keith’s farm up in the lake country (OK, that’s a joke; all of Minnesota is lake country); witnessing friend-of-the-Fetus Dave Snaker Ray playing deep Delta blues at the store’s fifth birthday; tackling my first shoplifter. I remember a whole lot, actually, considering my tenure was brief.

My successor, Bill Wade, was more stable. He put in more than 40 years at the Fetus.

I’ve been back three times. In 1981, the band I managed at the time, Joe “King” Carrasco and the Crowns, played Minneapolis and I dropped by, just as I did last summer. In 2008, I did a talk and signing at the store for the Willie Nelson biography I wrote, and had a moment. As I walked inside the door, I caught a big whiff of Nag Champa incense, that distinctive dank patchouli scent, and I got all weepy. “It still smells the same!” I said, surprised that I felt so emotional. The record department manager told me he didn’t even notice the smell anymore unless he goes on vacation and is away from the store for at least a week.

So I’m returning to the North Country for the Big Five-Oh, even though I won’t know or recognize all but about five people. I’m going to be staying with Jim Gillespie and his family and hopefully go with him to First Avenue and to the gathering for past and present staffers. Showing up is the best way I can express my gratitude. Working at the Electric Fetus really was one of those “best job I ever had” kind of deals. I’m coming back because it’s where I really learned about music. And I’m coming back because I want to know if it still smells the same.

Joe Nick Patoski is the author of biographies about Willie Nelson, Stevie Ray Vaughan, Selena, and the Dallas Cowboys, and the director of the music film documentary Sir Doug & The Genuine Texas Cosmic Groove. He is host of the Texas Music Hour of Power 7-9 central Saturday nights on Marfa Public Radio.

Related Stories

  • 50 facts about the Electric Fetus The Electric Fetus’s five decades are filled with encounters with musical legends and fragments of Minnesota history. To celebrate the Fetus’s fiftieth birthday, here are 50 Fetus Facts.
  • Interview with Electric Fetus co-founder Ron Korsh In 1968, Ron Korsh co-founded the Electric Fetus with his friend Dan Foley. The Current recently caught up with Korsh at his home in Washington, D.C. Among several interesting facts and recollections, Korsh talks about the inspiration for the name ‘Electric Fetus,’ about what made him leave retail for architecture, and how – coincidentally – how he designed the house where drummer Bobby Z now lives.

1 Photos

  • More than musicThe incense selection at the Electric Fetus (MPR Photo/Nikki Tundel)
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Texas Music Hour of Power Sat nites 7-9 pm central KRTS Marfa & KXWT Odessa-Midland, 3-5 pm central KEOS.org and anytime here






Every Saturday nite, yours truly hosts the Texas Music Hour of Power, showcasing all kinds of Texas sounds created over the past century of recorded music. The show runs two hours because Texas spans two time zones and frankly, the music is too dang big to limit it to one hour.

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Sir Doug film screens in San Antonio Nov 17




As part of a Cinema Series leading up to CineFestival in February 2017, The Guadalupe Cultural Arts Center and CineFestival present Sir Doug and the Genuine Texas Cosmic Groove, Joe Nick Patoski’s directorial debut documentary on the unsung hero of Texas on Thursday, November 17, 7:30pm at the Guadalupe Teater (1301 Guadalupe Street). San Antonio native Doug Sahm was known as a child musical prodigy who went on to experiment and combine country music, rock, conjunto and blues to create a truly unique sound. Friend of Jerry Garcia and the Grateful Dead, Dr. John, Fathead Newman, Creedence Clearwater Revival, and several generations of musicians of all stripes, Sahm played a critical role in launching and re-launching the careers of Willie Nelson, Freddy Fender, Flaco Jimenez, Steve Jordan and Roky Erickson. Above all, he was the “Groover’s groover”, a kinetic whirlwind moving at a mile a minute who also happened to be an exceptional musician and a natural bandleader. This documentary reveals his fascinating story.

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The History of Houston’s Musical Soul Oct 1

2016 – The History of Houston’s Musical Soul


Join me for the Houston History Alliance’s 2016 conference addressing the musical soul of a city that’s not easy to pin down. There will be music, starting on Friday and running through Sunday. I will deliver the keynote address Saturday morning at MATCH in Midtown, followed by a number of panels addressing hip-hop, Tejano, Texas tenors, R&B and Honky Tonk, and other musical subjects. Come on out and groove, and dig into H-Town’s rich musical past.


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Sir Doug film plays Nashville, NY, Houston


Sir Doug & The Genuine Texas Groove plays the Country Music Hall of Fame in Nashville, Saturday afternoon, September 17; the Cafe Brasil Music Doc series in Houston, Monday evening, September 19; and the Jacob Burns Film Center in Pleasantville, NY on Tuesday evening, September 27.

Info on the Nashville screening here: http://countrymusichalloffame.org/calendar/event/film-sir-doug-and-the-genuine-texas-cosmic-groove-2015

Info on the Houston screening here: http://365thingsinhouston.com/calendar/sir-doug-genuine-cosmic-groove-screening-cafe-brasil/

Info on the Pleasantville screening here: https://burnsfilmcenter.org/booking/sir-doug-and-the-genuine-texas-cosmic-groove/



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Sir Doug Film @ Crossroads of Texas FF Waxahachie Weds May 18



link here:   Crossroads of Texas Film Festival

Sir Doug & The Genuine Texas Cosmic Groove continues riding the film festival circuit, stopping in Waxahachie, just south of Dallas, on Weds evening, May 18. Sir Doug is one of several great films screening in Waxa for the fest including True Stories and Selena, plus lotsa music.

Check it out. Two other Texas screenings have been added – Sunday afternoon, June 5, at the South Texas Popular Culture Center in San Antonio, and Saturday night, June 11 at the Barnhill Center in Brenham.



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Sir Doug film review in MUSICFILMWEB

thanks to Brendan Toller for this fine review of Sir Doug & the Genuine Texas Cosmic Groove  MUSICFILMWEB review link



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